“Butterflies” is a monthly subscription date box set apart from its competitors by it’s edgy design and quality products. Each month couples will receive all of the items they need to inspire a delightful date and foster… well, butterflies. The brand was created to target couples aged 21 to 35 desiring to add a little flare to their relationship. With each month approaching, couples should be eagerly awaiting the arrival of their box and surprised upon unveiling the contents to discover the unique theme!
The overall experience of receiving a box is enhanced by the carefully constructed design. The outside is primarily black with only a one inch band of the underlying colorful illustration peeking through to influence wonder and excitement among the users. Upon opening the box it boasts a full color geometric illustration linked to the theme on all sides. The items can be revealed after unpacking a branded insert describing the contents and a delicate layer of black tissue. You can check out several different subscription options and a relationship blog on the Butterflies website. The modern site was designed to replicate the geometric illustrative style of the boxes, but also incorporate some photography while keeping content clean and organized. I hope you enjoy my work and let it inspire butterflies in you!