Central Community College was in need of a website redesign. I was tasked with coming up with one of three design concepts to be presented to the client. After meeting with the client and doing several rounds of research we were able to clearly access their needs. Using the compiled research I constructed an information architecture, wireframes and finally the concept. In the design review the client chose my concept to pursue into the development stage. Listening to the needs of the client and aiming for a friendly, yet modern feel made this work a success.
“Butterflies” is a monthly subscription date box set apart from its competitors by it’s edgy design and quality products. Each month couples will receive all of the items they need to inspire a delightful date and foster… well, butterflies. The brand was created to target couples aged 21 to 35 desiring to add a little flare to their relationship. With each month approaching, couples should be eagerly awaiting the arrival of their box and surprised upon unveiling the contents to discover the unique theme!
The overall experience of receiving a box is enhanced by the carefully constructed design. The outside is primarily black with only a one inch band of the underlying colorful illustration peeking through to influence wonder and excitement among the users. Upon opening the box it boasts a full color geometric illustration linked to the theme on all sides. The items can be revealed after unpacking a branded insert describing the contents and a delicate layer of black tissue. You can check out several different subscription options and a relationship blog on the Butterflies website. The modern site was designed to replicate the geometric illustrative style of the boxes, but also incorporate some photography while keeping content clean and organized. I hope you enjoy my work and let it inspire butterflies in you!
I was tasked with coming up with multiple concepts for a freshly revamped “about us” page for the 4ocean website. I used my user experience knowledge, research and 4ocean brand aesthetic to compose three unique proposals.
Two concepts for the logo and brand direction of an air conditioning repair company, “Be-More Cool.”
I was tasked with designing a landing page and three web accessibility checklists to be housed within it. This will aid clients in making sure they are taking the necessary steps to design and develop their own websites.
I created a landing page to house an embedded Digital Maturity Survey for The C2 Group. Willing participants at the 2018 Ascend conference in Las Vegas will be directed here to complete the survey. I kept a serious tone while still allowing the site and print materials to seem interesting and inviting. I chose to embed the survey, keeping the user experience as simple as possible.
Playful logo iterations and a subtle technology element helped direct the design of a series of holiday cards for The C2 Group.
Here I designed a responsive app and website for Moody Global Ministries. The problem to be solved was five separate branches of the organization each wanting their own app. My team and I remedied the situation by introducing one app that included content from each of the five branches in an aesthetically pleasing dashboard. Each time users browse the app, the site learns more about the user to create a more customized user experience.
This idea sprouted from a project that had only one guideline, it be packaging for a cylindrical container. Naturally I chose to go the pun route with "tubed socks." The socks are high quality with a packaging experience no one can pass up. The brand is bold, fun, and eye catching. I wanted the packaging to be just as spunky as the socks they contained while reflecting their superior quality.
A limited color palette and minimalistic approach helped to portray the thriller movie Disturbia, featuring Shia Labeouf.
Here I designed a concept for a redesign of The C2 Group’s website. The company is going through a rebrand and needed the website to follow suit. I left behind the heavy fonts and large color blocks from the last site for more white space, engaging images and a lighter typeface.
Vector textures and a beachy style guide created the foundation for this branded gift packaging.
High contrast and a bold color palette help to bring the social issue of cultural appropriation to light. This three poster series was designed to be successful as a unit and as three individual pieces.
I did some freelance work for the Key West Aquarium, revamping some of their previous email campaigns. I strayed away from photography and freshened things up with some dynamic illustrations I vectored myself!